If you liked The Tipping Point…

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.

This smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes, reveals why people are so lousy at predicting what will make them happy--and what they can do about it.

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good decision-making and bad has nothing to do with how much information that can be processed quickly, but on the few particular details on which people focus.

In this landmark work, the author of Blink and The Tipping Point asks what makes high-achievers different? Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

A fascinating investigation of the science behind human imperfections, enlivened by real-life stories of anesthesiologists' fatal mistakes, weathermen whose predictions are uncannily accurate, and witnesses who have sent innocent men to jail.

In this deftly reasoned book, a columnist for "The Financial Times" and "Slate" argues that, despite the everyday insanity, life is logical after all, and he explores the surprisingly rational choices that shape the world.

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

From the acclaimed author of Proust Was a Neuroscientist comes a fascinating look at the new science of decision-making. Lehrer explores two questions: How does the human mind make decisions? and How can those decisions be made better?

This newly revised edition of the "New York Times" bestseller offers a view of how the world really works, from two of today's most original thinkers.

Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy.

The Drunkard's Walk is a magnificent exploration of the role that chance plays in our lives. Often historical, occasionally hysterical, and consistently smart and funny, this book challenges everything we think we know.--Daniel Gilbert, author of Stumbling on Happiness.

""No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people." --H. L. Mencken
H. L. Mencken was wrong.
In this endlessly fascinating book, "New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are "smarter than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organized and how we live our daily lives. With seemingly boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular cul

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe,Traffic gets under the hood of the everyday activity. Ultimately, this work is about more than driving: it's about human nature.